AFRICAN REGIONAL SHARED VALUE AWARD: THE LOERIES SHARED VALUE AWARD
As Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries defines Shared Value as a programme that shows a tangible company benefit and de livers real social benefit. The company benefit must be for a commercial entity and can be in an y form – for example, revenue, brand awareness, brand loyalty , customer retention, new customer acquisition, etc. The social benefit can also come in many forms; for example: lifestyle improvement, access to services, community upliftment, education, standard of living, environmental impact, etc.
GLOBAL SHARED VALUE AWARD: FORTUNE CHANGE THE WORLD
Fortune’s annual “Change the World” list identifies 50 companies that have made an important social or environmental impact through their profit-making strategy and operations. Assisted by FSG and the Shared Value Initiative, Fortune’s writers and editors evaluate and rank the companies by these three factors: measurable social impact, business results, and degree of innovation.