The Purpose Playbook


Without action a corporate purpose has little impact or meaning. The Purpose Playbook helps companies put purpose into practice with shared value to create meaningful change for society and business at scale.

Bobbi Silten MD Shared Value Initiative Global

What you have in your hands or on your screen is the Purpose Playbook, a guide that will help put your company’s purpose into practice through shared value and be an aid as you take the journey. We didn’t write this Playbook for any specific industry or type of company, so it’s not a recipe book, but a tool that starts with a big picture view and then takes you into the mechanics of bringing purpose to life through shared value, which we believe is the most powerful practice to deliver on the potential of corporate purpose. We include action steps, suggestions, and examples that will help you, the practitioner, navigate your way as you pioneer change in your company, your business ecosystem, and for society.

As we put out the 1.0 version of the Purpose Playbook, we feel fortunate that more than 20 corporate shared value practitioners have contributed to its development and refinement, and appreciate their thoughtful push back, suggestions, and edits. We also recognize that the Purpose Playbook will continue to benefit from user input and we welcome your feedback.

We are excited about the promise of a corporate purpose beyond profits and we hope this Playbook helps you and your company put that purpose into practice.

Please do not hesitate to contact us if you need any assistance or further guidance on the implementation of the Purpose Playbook.

Please note the playbook was developed by the SVI, it members and FSG.

Tiekie Barnard – or Vuyo Lutseke @


The Purpose Playbook is a major step in the history of the Shared Value movement.

We as the Shared Value Africa Initiative hope that by using the Purpose Playbook, these organisations can start an authentic Shared Value journey. The Purpose Playbook has also opened the door to Shared Value accreditation. More than that, it has provided a proper framework against which to measure and evaluate our members and prospective members.

Please provide your information in order to download of the Purpose Playbook.