Do You #Fightthegoodfight?
The Loeries is open for business and accepting entries for the 43rd edition of its globally respected awards, which challenges the industry to #fightthegoodfight and create work that moves society forward in a positive direction.
The theme is particularly well-suited to the Shared Value award category, which essentially is about doing well, while doing good. The Shared Value award is a business award that recognises companies that deliver value to all stakeholders while positively impacting society and the environment through their business models and practices.
The submission must demonstrate business result, increased revenue, increased market share, improved productivity, and reduced operational costs, secured supply, brand awareness, brand loyalty, customer retention, and new customer acquisition.
The Social Benefit should be measurable and includes the reach, nature and sustainability of the company’s impact on one or more social or environmental problems; it can also come in various forms, for example: lifestyle improvement, access to services, education, improved patient care, improved nutrition, improved education, reduce carbon footprint, reduced energy use, reduced water use, improved job skills, improved incomes, increased job creation, etc.
Work flighted between 1st July 2020 and 30th June 2021 will be eligible to enter this round of the Loeries. Entry fees are locked at 2019 rates until 3rd May 2021 and entries close on 31st May 2021.
More information about the 2021 Loeries, the Shared Value Category requirements and entry requirements are available online at: https://bit.ly/3ev29Ad