Jacquie Muhati – Kenya Airways

Jacquie Muhati

Jacquie Muhati is an all rounded marketer with a wealth of experience from both private and public sector spanning over 20 years. She has been successful in developing and implementing strategies, combining years of hands on experience in different market sectors in the UK, USA, South Africa and Kenya. She is Deputy Director: Marketing & Group Head of Brands at NCBA Group.

Here previous roles include at Kenya Airways as Head: Sustainability & Partnerships; as well as Head of Marketing and Customer Experience, also at KQ and several other senior roles at the airline.

She has also held various senior leadership positions at Brand Kenya Board: International Brand Manager (Kenya), AMSCO: Africa Investor: Marketing Director (South Africa) and Marcus Evans Group: Senior Marketing Manager Europe and North America, Capital Markets Division (UK and USA): At Brand Kenya Board, she was part of the team that developed the Kenya Nation Branding Strategy and has run several other projects such as Kenya house, Customer Experience to name a few.

Her assignments have covered an array of marketing and commercial projects that ranged from Brand creation to Brand repositioning amongst others. In her recent assignment at Kenya Airways she led the Marketing Launch execution of New York route for Kenya Airways which was hailed a great success at a National level.

The campaign won two Sabre Awards in the Consumer Product & Services (Winner) and Superior Achievement in Brand Building (Certificate of Excellence) categories.
Jacquie Muhati holds a B.Sc (Hons) and Masters in International Marketing and postgraduate diploma from the Chartered Institute of marketing in the UK and is a qualified Chartered Marketer (UK). She also holds a Diploma in Airline Management from the IATA institute.

Jacquie sits on various boards including The Chartered Institute of Marketing Kenya, CSR International and CMO Council Africa Advisory board. Tapping into her experiences and industry insights, she has previously spoken at several national and international forums.

Her passion is Sustainable development of Africa, Tourism, Business: The Economy and Nation Branding, and her presentations have largely revolved around these issues. She has also authored a chapter in a book on Tourism economics.

She also has an interest in mentoring and coaching young upcoming marketing professionals and in her free time participating in mentoring session with Leader to mentor in Kenya. Her vision is too see the Marketing profession in Africa recognized as key strategic contributor and driver in the competitive environment that institutions operate in. Jacquie enjoys reading, writing and spending time with her family. She is a mother to two boys and a girl and a wife.