Talifhani Mamafha is founder, creative director and chief executive of Johannesburg-based Analytics Advertising and a member of the Shared Value Africa Initiative’s Africa Council of 8.

The entrepreneur is a philanthropist, visionary, pioneer and inspirational figure. He started the company in 2017 to focus on data analytics, advertising campaigns, brand and artist management and content production.

His foray into entrepreneurship came after a successful career working for MassMart as a private brands analyst and then Pick n Pay as a pricing analyst between 2013 and 2016.

Mamafha, a former statistics, economics and marketing lecturer at Damelin, graduated with a statistics degree from the University of Pretoria in 2012.

He has also worked with flamboyant singer Moonchild Sanelly as her content producer and strategist, when the blue-haired hitmaker was still trying to make a name for herself in the South African music landscape.